Program Details

Fashion Merchandising

Bachelor
A team of fashion designers collaboratively discussing and reviewing designs pinned to a wall in a modern studio.

About the Program

Master the fashion business through project-based courses and group work.

Develop strategic business skills and create your creative portfolio that targets parts of fashion industry that suits you best. Present your portfolio to industry experts.

Learning Outcomes

  • Develop business management skills for fashion industry.
  • Master product development processes and production chain.
  • Master marketing and branding skills specializing in fashion products.
  • Develop strategic and analytical skills.
  • Create an industry-standard work portfolio.

Profile

Successful Fashion Merchandising requires a unique combination of skills, including:

  • Design Thinking

    Design business models and product marketing strategies.
  • Agility

    Ability to keep taking calculated risks and embrace opportunities to develop a business plan.
  • Adaptability

    Evolve with changing trends, technology, and production methods is essential in the constantly evolving industry.
  • Persistence

    Work consistently to understand, innovate, and grow the business.

Career Prospects

Fashion Business in Indonesia is booming. Indonesia's Revenue in the Luxury Fashion sector reached US$465.4 million in 2023, and is expected to grow annually by 3.22%, resulting in many job opportunities in luxury fashion retail in the country.

Indonesia also supports the growth of local fashion ecosystem with over 5,000 local fashion brands across the country. 

Career Fields

Entry Level:

  • Fashion Merchandiser
  • Fashion Marketer

Mid-Level:

  • Fashion Promotion Specialist
  • Fashion Coordinator
  • Fashion Store Manager
  • Fashion Buyer

High Level:

  • Fashion Manager
  • Visual Display Artist
  • Boutique/Brand Owner

Diploma & Accreditation

LaSalle College Jakarta bachelor's degree is issued by Sekolah Tinggi Desain LaSalle and accredited by Badan Akreditasi Nasional Perguruan Tinggi (National Accreditation Body for Higher Education).

Required Materials

The use of a laptop computer is mandatory (Macs or PCs). Standard or student. License software must be installed when requested by teachers.

The following features are required for Macs and PCs:

  • iOS or Windows 10 operating system in the teaching language (English or Indonesia)
  • Processor: Intel i5 minimum compatible with virtualization.
  • Memory: 4 GB (8 GB recommended, particularly for illustrator)
  • Hard drive: 500 GB minimum
  • Screen: 14 inches minimum
  • Connectivity: Wi-Fi and LAN
  • Ports: minimum of one USB 3.0 port
  • Mouse (may be wireless)

 

Required Software & Platforms

Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Stylus, and Business of Fashion.

Four professionals intently review design prints on a table in a modern office setting.

Opportunities

Internship & Company Visit

Get a first-hand glimpse of how the Fashion industry works through our internship & company visit program.

Gain hands-on experience and be ready to work in the industry right after graduation.

LaSalle College Jakarta learners are frequently hired full-time right after internship.

Field Trip - Domestic & International

We aim to produce forward-thinking designers with a global mindset and local approach. Explore the richness of Indonesian culture to find inspiration and innovate, and experience international design and the creative industry scene through and international field trip.

Guest Lecture

Develop an extended Fashion network by interacting directly with renowned players in Indonesia's fashion industry. 

Admissions Criteria

Applicants must meet one of the following criteria:

  • Hold a High School Diploma

  • Pass the Kejar Paket C test (High School Diploma equivalent)

  • Present a Design Portfolio or Sports Achievement (for scholarship applications)

Academic Dates